Digital Marketing Specialist | Social Media, SEO & Paid Ads
DIGITAL MARKETING SPECIALIST — UAE
I help businesses build their digital presence through social media, content marketing, SEO, WordPress websites and performance-focused advertising.
45
Campaign Results
AED 9.36
Cost per conversation
5,316
People reached
AED 572
Total campaign spend
WHAT I DO
Digital marketing across the full customer journey.
Social Media Marketing
Instagram and Facebook management, content creation, captions, publishing and brand communication
Meta Advertising
Lead generation and messaging campaigns, audience targeting, creative testing and performance monitoring.
SEO & Websites
WordPress websites, on-page SEO, keyword research, Search Console and website optimization.
Content Marketing
Reels, social posts, promotional content, captions and visual communication using Canva and CapCut.
Selected Projects
Expert Eye Businessmen Services
UAE Business Services
Digital Marketing & Social Media Management
Work:
- Website development
- Instagram management
- Content creation
- Meta Ads
- Lead generation
Kidex UAE
Educational Toys & Learning Products
Digital Marketing & Social Media Management
Work:
- Reels
- Instagram management
- Product content
- Captions
- Facebook community marketing
- Influencer coordination
Expertech Digital Marketing
Digital Marketing
Work:
- WordPress website
- SEO
- Content
- Social media
- Website optimization
Payyannur Metals
Social Media Management
Work:
- Instagram content
- Promotional posts
- Brand communication
Campaign Performance
Expert Eye Businessmen Services
Meta Lead Generation Campaign
19
Leads
AED 328.85
Spend
AED 17.31
Cost per lead
26
Conversations
AED 243.39
Spend
AED 9.36
Cost per conversation
Both campaigns were planned, targeted and monitored across audience setup, creative, budget allocation and performance tracking.
Campaign Evidence
Campaign results shown from Meta Ads Manager. Performance metrics reflect the campaign period displayed.
Experience
Selected client & project experience.
Expert Eye Businessmen Services
Digital Marketing & Social Media Management
- Built and managed the company website using WordPress, focusing on SEO-friendly content, structured navigation and mobile responsiveness.
- Managed Instagram content including creative development, captions, publishing and brand communication.
- Planned and executed Meta lead generation and messaging campaigns, monitoring audience targeting, budget, spend, results and cost per result.
- Generated 19 leads at AED 17.31 per lead through a Meta lead generation campaign.
- Generated 26 conversations at AED 9.36 per conversation through a Meta messaging campaign.
Kidex — UAE
Digital Marketing & Social Media Management
- Managed social media marketing for a UAE-based educational toy brand, targeting parents through Instagram and Facebook.
- Created reels, product posts, captions and promotional content to showcase products and encourage engagement.
- Managed content publishing and brand communication across Instagram and relevant Facebook communities.
- Supported influencer marketing activities, including product collaborations and communication.
- Maintained consistent brand presentation across social media content and promotional campaigns.
Expertech Digital Marketing
Digital Marketing
- Developed and managed the Expertech website using WordPress, focusing on website structure, usability and SEO best practices.
- Conducted keyword research and on-page SEO to improve website visibility and search relevance.
- Created and managed social media content, including graphics, captions and promotional posts.
- Applied digital marketing knowledge across SEO, content marketing, social media and website optimization.
Payyannur Metals
Digital Marketing
- Managed Instagram content and brand communication for the business.
- Created promotional graphics, captions and social media content to showcase products and services.
- Planned and published content while maintaining a consistent visual identity.
- Supported brand visibility and audience engagement through regular social media activity.
Skills & Tools
DIGITAL MARKETING
SEO
Social Media Marketing
Content Marketing
Meta Ads
Lead Generation
Campaign Optimization
PLATFORMS & TOOLS
Meta Ads Manager
Meta Business Suite
WordPress
Elementor
Google Search Console
Google Analytics 4
Canva
Adobe Express
WEBSITE
WordPress
Elementor
On-page SEO
Mobile Optimization
Basic HTML/CSS
About Me
Hi, I'm Rasmina.
I’m a certified Digital Marketing professional based in the UAE, with hands-on experience in social media management, Meta advertising, SEO, WordPress website development and content marketing.
I’ve worked on digital marketing projects for businesses in areas including business services, educational products and local businesses. My focus is on creating practical marketing campaigns, maintaining consistent brand communication and using performance data to improve results.